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Marmalade Trust

Crisis communications | Infuencer relations | Media relations

How a wide-reaching press programme reaching millions of viewers and readers was delivered in a tight timeframe.

Third sector/charities

Marmalade Trust logo.

Marmalade Trust, a Bristol-based charity tackling loneliness and social isolation.

Brief

A high impact, media-focused communications programme to publicise the Marmalade Trust’s second Loneliness Awareness Week in 2018.

Challenge

A small budget and a two-week planning and delivery timeframe plus no original news tie-in elements available. A major challenge in terms of media focus was that the 2018 Loneliness Awareness Week coincided with the launch week of the 2018 World Cup.

Approach

Rice PR shaped the main elements around the human story. It quickly became apparent that the media’s main focus would be around young people. Three young people were identified for case studies and interviews and photography were made available.

The silent epidemic of loneliness from Marmalade Trust.

Results

Rice PR secured coverage across a wide range of formats including both regional and national print, broadcast and social media. This included pieces in The Sun, The Daily Mail, Good Morning Britain, Top Santé and ITV online and AOL.com and regional press including Bristol Post, BBC Radio Bristol, ITV West Country, Shropshire News and Southampton Echo.

“Rice PR supported us to extend our reach during our National Loneliness awareness week campaign. We engaged with the team quickly and were impressed with the speed at which they identified our aims and focus. Rice PR were flexible in their approach and we felt confident in their ability to run the campaign. Thanks for your support!”

Amy Perrin, Founder, Marmalade Trust